Flycaster and Company
Strategic Branding Design & Advertising Employee Development Advisors to Management
Who We Are What We Do Working With Us What We've Done

 

Always accessible and eager to help, our senior partners
comprise the creative heart and soul of our firm.

They are diverse in their backgrounds and distinctive in their accomplishments, with proven track records for generating powerful ideas that help clients meet and exceed their business goals.

Our partners are willing to offer any assistance they can.
Feel free to contact any one of them directly.


John is a fanatical
fly fisherman (flats and stream) and an avid duck hunter. He spends every free moment he has enjoying the outdoors.


John Spence

Managing Partner

John brings a unique mix of business and marketing expertise with a wealth of "hands-on" experience from directing client projects worldwide.

Recognized as one of America’s leading executive educators, his corporate clients include such firms as Northrop Grumman, IBM, Pepsi, State Farm,
GE Capital, and Alltel where he provides services in the areas of high performance team building, sales effectiveness, business excellence,
and advanced leadership development.

John has served on the board of directors for the University of Florida’s Center for Entrepreneurship & Innovation and as the senior instructor at the Cornell Leadership Development School. He is now "Executive in Residence" for the University of Central Florida’s Technology Incubator and a special advisor to the Rawls College of Business at Texas Tech University.

John has been recognized by Inc. Magazine as one of America’s Up & Coming Young Business Leaders and, by the Society Of Human Resource Managers as the top professional speaker/trainer in the state Florida.

Learn more about John's corporate work at: www.johnspence.com

You can email him at john@flycasterandcompany.com

Tony & his wife Kristen enjoy time
offshore every chance they get.
He can't wait to help his new daughter Hanna, catch her
first wahoo.


Antonio DiFranco

Creative Director

Tony will be the first to say that being a creative director requires
more than an ability to be “creative” - it takes skill and discipline to
create work that is effective.

A seasoned designer and creative director with more than a decade in the field, Tony has worked on such major accounts as Burger King, ESSO, and with
Disney licenses.

Tony studied at the International Fine Arts College in Miami and has worked at several well-known agencies including the renowned global advertising firm McCann Erickson. He has also taught design as an adjunct college professor.

Today, Tony oversees all creative produced by Flycaster & Company.

Having garnered numerous advertising awards including several "Best of Show" distinctions, his biggest source of satisfaction comes from helping Flycaster clients achieve their marketing objectives.

You can email him at tony@flycasterandcompany.com


Away from the office, Sheila is a serious angler who favors trout fishing in Colorado or time spent poling the flats in the Florida Keys.


Sheila Spence

Operations Manager

Sheila and her team are responsible for the direction of all operations and account services within the firm. A talented administrator with a wealth of business experience, she plays an important role in making sure Flycaster delivers the highest level of customer service possible for our clients.

Prior to joining Flycaster & Company, Sheila was President and CEO of Coordinated Services, a business consulting firm that offers administrative, financial and operational expertise to select companies throughout Florida.

After studying business administration and finance at the University of Central Florida, Sheila began a career in the thoroughbred industry where she excelled at various management positions, eventually running multi-million dollar racing and breeding operations for farms in the Ocala, Florida area.

You can email her at sheila@flycasterandcompany.com

Contact Information